Negotiate for Success

“Let us never negotiate out of fear. But let us never fear to negotiate” — John F. Kennedy

When you mention the word “negotiation,” some people just cringe. They dislike the thought of negotiating to buy a car or house — or just about anything. “Tell me how much to pay and let’s be done with it.”

Negotiation is a normal part of a capitalist society. You may remember studying economics and supply and…